{"id":7525,"date":"2023-11-09T12:55:02","date_gmt":"2023-11-09T12:55:02","guid":{"rendered":"https:\/\/ondefoc.oneapp.technology\/?post_type=lp_course&#038;p=7525"},"modified":"2023-11-09T12:55:02","modified_gmt":"2023-11-09T12:55:02","slug":"les-outils-marketing","status":"publish","type":"lp_course","link":"https:\/\/ondefoc.oneapp.technology\/fr\/courses\/les-outils-marketing\/","title":{"rendered":"Les outils marketing"},"content":{"rendered":"<p><strong>Public concern\u00e9 :<\/strong><\/p>\n<ul>\n<li>Cadres marketing<\/li>\n<li>Commerciaux<\/li>\n<li>Responsables commerciaux<\/li>\n<li>Staffs de directions g\u00e9n\u00e9rales<\/li>\n<li>Toute personne concern\u00e9e ou int\u00e9ress\u00e9e par le th\u00e8me<\/li>\n<\/ul>\n<p><strong>Programme :<\/strong><\/p>\n<ul>\n<li>Expos\u00e9 sur les m\u00e9thodes marketing<\/li>\n<li>Marketing op\u00e9rationnel\n<ul>\n<li>Situer les diff\u00e9rentes dimensions du marketing<\/li>\n<\/ul>\n<\/li>\n<li>D\u00e9velopper l\u2019entreprise par le marketing op\u00e9rationnel\n<ul>\n<li>D\u00e9finir la place du marketing<\/li>\n<\/ul>\n<\/li>\n<li>Plan d\u2019actions marketing\n<ul>\n<li>La politique de produit<\/li>\n<li>La politique de prix<\/li>\n<li>La politique de communication<\/li>\n<li>La politique de distribution<\/li>\n<\/ul>\n<\/li>\n<li>Etudes\n<ul>\n<li>L\u2019utilisation des \u00e9tudes<\/li>\n<li>Choisir ses cibles<\/li>\n<li>Positionner l\u2019offre et mobiliser<\/li>\n<\/ul>\n<\/li>\n<li>Mettre en place le plan marketing\n<ul>\n<li>Pr\u00e9parer et mettre en place le plan marketing<\/li>\n<\/ul>\n<\/li>\n<li>La communication\n<ul>\n<li>Les outils d\u2019aide \u00e0 la vente<\/li>\n<li>Le budget communication<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Public concern\u00e9 : Cadres marketing Commerciaux Responsables commerciaux Staffs de directions g\u00e9n\u00e9rales Toute personne concern\u00e9e ou int\u00e9ress\u00e9e par le th\u00e8me [&hellip;]<\/p>\n","protected":false},"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","course_category":[96,87],"course_tag":[],"_links":{"self":[{"href":"https:\/\/ondefoc.oneapp.technology\/fr\/wp-json\/wp\/v2\/lp_course\/7525"}],"collection":[{"href":"https:\/\/ondefoc.oneapp.technology\/fr\/wp-json\/wp\/v2\/lp_course"}],"about":[{"href":"https:\/\/ondefoc.oneapp.technology\/fr\/wp-json\/wp\/v2\/types\/lp_course"}],"replies":[{"embeddable":true,"href":"https:\/\/ondefoc.oneapp.technology\/fr\/wp-json\/wp\/v2\/comments?post=7525"}],"version-history":[{"count":1,"href":"https:\/\/ondefoc.oneapp.technology\/fr\/wp-json\/wp\/v2\/lp_course\/7525\/revisions"}],"predecessor-version":[{"id":7526,"href":"https:\/\/ondefoc.oneapp.technology\/fr\/wp-json\/wp\/v2\/lp_course\/7525\/revisions\/7526"}],"wp:attachment":[{"href":"https:\/\/ondefoc.oneapp.technology\/fr\/wp-json\/wp\/v2\/media?parent=7525"}],"wp:term":[{"taxonomy":"course_category","embeddable":true,"href":"https:\/\/ondefoc.oneapp.technology\/fr\/wp-json\/wp\/v2\/course_category?post=7525"},{"taxonomy":"course_tag","embeddable":true,"href":"https:\/\/ondefoc.oneapp.technology\/fr\/wp-json\/wp\/v2\/course_tag?post=7525"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}