{"id":7517,"date":"2023-11-09T12:48:39","date_gmt":"2023-11-09T12:48:39","guid":{"rendered":"https:\/\/ondefoc.oneapp.technology\/?post_type=lp_course&#038;p=7517"},"modified":"2023-11-09T12:48:39","modified_gmt":"2023-11-09T12:48:39","slug":"le-management-de-la-force-de-vente","status":"publish","type":"lp_course","link":"https:\/\/ondefoc.oneapp.technology\/fr\/courses\/le-management-de-la-force-de-vente\/","title":{"rendered":"Le Management de la force de vente"},"content":{"rendered":"<p><strong>Public concern\u00e9 :<\/strong><\/p>\n<ul>\n<li>Commerciaux<\/li>\n<li>Toute personne concern\u00e9e ou int\u00e9ress\u00e9e par le th\u00e8me<\/li>\n<\/ul>\n<p><strong>Programme :<\/strong><\/p>\n<ul>\n<li>D\u00e9finition de la force de vente<\/li>\n<li>Les objectifs de la force de vente<\/li>\n<li>L\u2019importance du marketing mix<\/li>\n<li>Composition de l\u2019\u00e9quipe de vente s\u00e9dentaire, externe, classification et diff\u00e9rents statuts possibles<\/li>\n<li>R\u00f4les, fonctions et t\u00e2ches des attach\u00e9s commerciaux<\/li>\n<li>Les outils de la force de vente<\/li>\n<li>Modes de gestion de la force de vente<\/li>\n<li>La gestion de l\u2019activit\u00e9 vendeur<\/li>\n<li>Les crit\u00e8res qui conditionnent une relation commerciale et le contact<\/li>\n<li>La matrice strat\u00e9gique de la vente<\/li>\n<li>La fid\u00e9lisation du client<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Public concern\u00e9 : Commerciaux Toute personne concern\u00e9e ou int\u00e9ress\u00e9e par le th\u00e8me Programme : D\u00e9finition de la force de vente [&hellip;]<\/p>\n","protected":false},"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","course_category":[96,87],"course_tag":[],"_links":{"self":[{"href":"https:\/\/ondefoc.oneapp.technology\/fr\/wp-json\/wp\/v2\/lp_course\/7517"}],"collection":[{"href":"https:\/\/ondefoc.oneapp.technology\/fr\/wp-json\/wp\/v2\/lp_course"}],"about":[{"href":"https:\/\/ondefoc.oneapp.technology\/fr\/wp-json\/wp\/v2\/types\/lp_course"}],"replies":[{"embeddable":true,"href":"https:\/\/ondefoc.oneapp.technology\/fr\/wp-json\/wp\/v2\/comments?post=7517"}],"version-history":[{"count":1,"href":"https:\/\/ondefoc.oneapp.technology\/fr\/wp-json\/wp\/v2\/lp_course\/7517\/revisions"}],"predecessor-version":[{"id":7518,"href":"https:\/\/ondefoc.oneapp.technology\/fr\/wp-json\/wp\/v2\/lp_course\/7517\/revisions\/7518"}],"wp:attachment":[{"href":"https:\/\/ondefoc.oneapp.technology\/fr\/wp-json\/wp\/v2\/media?parent=7517"}],"wp:term":[{"taxonomy":"course_category","embeddable":true,"href":"https:\/\/ondefoc.oneapp.technology\/fr\/wp-json\/wp\/v2\/course_category?post=7517"},{"taxonomy":"course_tag","embeddable":true,"href":"https:\/\/ondefoc.oneapp.technology\/fr\/wp-json\/wp\/v2\/course_tag?post=7517"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}