{"id":7513,"date":"2023-11-09T12:45:51","date_gmt":"2023-11-09T12:45:51","guid":{"rendered":"https:\/\/ondefoc.oneapp.technology\/?post_type=lp_course&#038;p=7513"},"modified":"2023-11-09T12:45:51","modified_gmt":"2023-11-09T12:45:51","slug":"la-vente","status":"publish","type":"lp_course","link":"https:\/\/ondefoc.oneapp.technology\/fr\/courses\/la-vente\/","title":{"rendered":"La vente"},"content":{"rendered":"<p><strong>Public concern\u00e9 :<\/strong><\/p>\n<ul>\n<li>Cadres marketing, Cadres commerciaux<\/li>\n<li>Toute personne concern\u00e9e ou int\u00e9ress\u00e9e par le th\u00e8me<\/li>\n<\/ul>\n<p><strong>Programme :<\/strong><\/p>\n<ul>\n<li>Les actions commerciales\n<ul>\n<li>Marketing op\u00e9rationnel<\/li>\n<li>Plan d\u2019actions \u00e0 partir du mix marketing<\/li>\n<li>Les \u00e9tudes<\/li>\n<li>Plan marketing &#8211; mesure de la rentabilit\u00e9<\/li>\n<li>Communiquer et vendre<\/li>\n<\/ul>\n<\/li>\n<li>Les techniques de vente\n<ul>\n<li>Pr\u00e9paration de l\u2019entretien information sur le client<\/li>\n<li>Contrat<\/li>\n<li>D\u00e9marche des besoins<\/li>\n<li>Pr\u00e9sentation d\u2019une offre<\/li>\n<li>Conclusion de la vente<\/li>\n<\/ul>\n<\/li>\n<li>La n\u00e9gociation avec les clients\n<ul>\n<li>Les fondamentaux de la n\u00e9gociation<\/li>\n<li>Optimiser la conduite de la n\u00e9gociation<\/li>\n<li>Pr\u00e9sentation du prix : m\u00e9thodes<\/li>\n<li>D\u00e9jouer les astuces des acheteurs<\/li>\n<\/ul>\n<\/li>\n<li>La conqu\u00eate de nouveaux clients\n<ul>\n<li>Composition d\u2019un portefeuille clients<\/li>\n<li>Les phases commerciales<\/li>\n<li>Plan de prospection<\/li>\n<li>Suivre et am\u00e9liorer<\/li>\n<\/ul>\n<\/li>\n<li>La prospection\n<ul>\n<li>Organiser la prospection<\/li>\n<li>Commencer la prospection<\/li>\n<li>Les entretiens de prospection<\/li>\n<li>Assurer le suivi<\/li>\n<\/ul>\n<\/li>\n<li>L\u2019\u00e9quipe commerciale\n<ul>\n<li>Le r\u00f4le du manager commercial<\/li>\n<li>Motiver l\u2019\u00e9quipe commerciale<\/li>\n<li>Recrutement de commerciaux<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Public concern\u00e9 : Cadres marketing, Cadres commerciaux Toute personne concern\u00e9e ou int\u00e9ress\u00e9e par le th\u00e8me Programme : Les actions commerciales [&hellip;]<\/p>\n","protected":false},"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","course_category":[96,87],"course_tag":[],"_links":{"self":[{"href":"https:\/\/ondefoc.oneapp.technology\/fr\/wp-json\/wp\/v2\/lp_course\/7513"}],"collection":[{"href":"https:\/\/ondefoc.oneapp.technology\/fr\/wp-json\/wp\/v2\/lp_course"}],"about":[{"href":"https:\/\/ondefoc.oneapp.technology\/fr\/wp-json\/wp\/v2\/types\/lp_course"}],"replies":[{"embeddable":true,"href":"https:\/\/ondefoc.oneapp.technology\/fr\/wp-json\/wp\/v2\/comments?post=7513"}],"version-history":[{"count":1,"href":"https:\/\/ondefoc.oneapp.technology\/fr\/wp-json\/wp\/v2\/lp_course\/7513\/revisions"}],"predecessor-version":[{"id":7514,"href":"https:\/\/ondefoc.oneapp.technology\/fr\/wp-json\/wp\/v2\/lp_course\/7513\/revisions\/7514"}],"wp:attachment":[{"href":"https:\/\/ondefoc.oneapp.technology\/fr\/wp-json\/wp\/v2\/media?parent=7513"}],"wp:term":[{"taxonomy":"course_category","embeddable":true,"href":"https:\/\/ondefoc.oneapp.technology\/fr\/wp-json\/wp\/v2\/course_category?post=7513"},{"taxonomy":"course_tag","embeddable":true,"href":"https:\/\/ondefoc.oneapp.technology\/fr\/wp-json\/wp\/v2\/course_tag?post=7513"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}