{"id":7495,"date":"2023-11-09T12:35:42","date_gmt":"2023-11-09T12:35:42","guid":{"rendered":"https:\/\/ondefoc.oneapp.technology\/?post_type=lp_course&#038;p=7495"},"modified":"2023-11-09T12:36:01","modified_gmt":"2023-11-09T12:36:01","slug":"la-communication-commercialecopy","status":"publish","type":"lp_course","link":"https:\/\/ondefoc.oneapp.technology\/fr\/courses\/la-communication-commercialecopy\/","title":{"rendered":"La distribution"},"content":{"rendered":"<p><strong>Public concern\u00e9 :<\/strong><\/p>\n<ul>\n<li>Cadres marketing<\/li>\n<li>Cadres Commerciaux<\/li>\n<li>Staffs de directions g\u00e9n\u00e9rales<\/li>\n<li>Toute personne concern\u00e9e ou int\u00e9ress\u00e9e par le th\u00e8me<\/li>\n<\/ul>\n<p><strong>Programme :<\/strong><\/p>\n<ul>\n<li>Marketing de la distribution\n<ul>\n<li>Les trois types de cat\u00e9gorie management<\/li>\n<li>Les bases de la cat\u00e9gorie management<\/li>\n<li>Les 4 strat\u00e9gies d\u2019efficacit\u00e9<\/li>\n<li>La ma\u00eetrise de gestion d\u2019une cat\u00e9gorie<\/li>\n<\/ul>\n<\/li>\n<li>Le merchandising\n<ul>\n<li>D\u00e9finition et enjeux<\/li>\n<li>Les principes<\/li>\n<li>Moyens d\u2019action<\/li>\n<li>Mesures de performances<\/li>\n<\/ul>\n<\/li>\n<li>Organiser son r\u00e9seau de distribution\n<ul>\n<li>Le cadre juridique de la cr\u00e9ation du r\u00e9seau<\/li>\n<li>L\u2019appel aux interm\u00e9diaires<\/li>\n<li>La relation \u00e0 long terme<\/li>\n<li>Les contacts de distribution<\/li>\n<li>Autres sch\u00e9mas de distribution<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Public concern\u00e9 : Cadres marketing Cadres Commerciaux Staffs de directions g\u00e9n\u00e9rales Toute personne concern\u00e9e ou int\u00e9ress\u00e9e par le th\u00e8me Programme [&hellip;]<\/p>\n","protected":false},"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","course_category":[96,87],"course_tag":[],"_links":{"self":[{"href":"https:\/\/ondefoc.oneapp.technology\/fr\/wp-json\/wp\/v2\/lp_course\/7495"}],"collection":[{"href":"https:\/\/ondefoc.oneapp.technology\/fr\/wp-json\/wp\/v2\/lp_course"}],"about":[{"href":"https:\/\/ondefoc.oneapp.technology\/fr\/wp-json\/wp\/v2\/types\/lp_course"}],"replies":[{"embeddable":true,"href":"https:\/\/ondefoc.oneapp.technology\/fr\/wp-json\/wp\/v2\/comments?post=7495"}],"version-history":[{"count":2,"href":"https:\/\/ondefoc.oneapp.technology\/fr\/wp-json\/wp\/v2\/lp_course\/7495\/revisions"}],"predecessor-version":[{"id":7497,"href":"https:\/\/ondefoc.oneapp.technology\/fr\/wp-json\/wp\/v2\/lp_course\/7495\/revisions\/7497"}],"wp:attachment":[{"href":"https:\/\/ondefoc.oneapp.technology\/fr\/wp-json\/wp\/v2\/media?parent=7495"}],"wp:term":[{"taxonomy":"course_category","embeddable":true,"href":"https:\/\/ondefoc.oneapp.technology\/fr\/wp-json\/wp\/v2\/course_category?post=7495"},{"taxonomy":"course_tag","embeddable":true,"href":"https:\/\/ondefoc.oneapp.technology\/fr\/wp-json\/wp\/v2\/course_tag?post=7495"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}