{"id":7491,"date":"2023-11-09T12:33:29","date_gmt":"2023-11-09T12:33:29","guid":{"rendered":"https:\/\/ondefoc.oneapp.technology\/?post_type=lp_course&#038;p=7491"},"modified":"2023-11-09T12:33:29","modified_gmt":"2023-11-09T12:33:29","slug":"linitiation-a-la-politique-commerciale","status":"publish","type":"lp_course","link":"https:\/\/ondefoc.oneapp.technology\/fr\/courses\/linitiation-a-la-politique-commerciale\/","title":{"rendered":"L\u2019initiation \u00e0 la politique commerciale"},"content":{"rendered":"<p><strong>Public concern\u00e9 :<\/strong><\/p>\n<ul>\n<li>Responsables d\u2019unit\u00e9s commerciales<\/li>\n<li>Directeurs commerciaux, marketing<\/li>\n<li>Ing\u00e9nieur commerciaux<\/li>\n<li>Techniciens sup\u00e9rieurs commerciaux<\/li>\n<li>Toute personne concern\u00e9e ou int\u00e9ress\u00e9e par le th\u00e8me<\/li>\n<\/ul>\n<p><strong>Programme :<\/strong><\/p>\n<ul>\n<li>Notion de produit, de march\u00e9, de client\u00e8le dans un objectif commercial<\/li>\n<li>Analyses de march\u00e9 et de concurrence<\/li>\n<li>El\u00e9ments statistiques :\n<ul>\n<li>Analyse des donn\u00e9es et interpr\u00e9tation<\/li>\n<li>R\u00e9daction et pr\u00e9sentation du rapport de statistiques<\/li>\n<\/ul>\n<\/li>\n<li>D\u00e9marche commerciale pour d\u00e9velopper les produits et prestations de l\u2019entreprise.<\/li>\n<li>Le plan d\u2019activit\u00e9s commerciales<\/li>\n<li>La gestion du contact client\u00e8le<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Public concern\u00e9 : Responsables d\u2019unit\u00e9s commerciales Directeurs commerciaux, marketing Ing\u00e9nieur commerciaux Techniciens sup\u00e9rieurs commerciaux Toute personne concern\u00e9e ou int\u00e9ress\u00e9e par [&hellip;]<\/p>\n","protected":false},"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","course_category":[96,87],"course_tag":[],"_links":{"self":[{"href":"https:\/\/ondefoc.oneapp.technology\/fr\/wp-json\/wp\/v2\/lp_course\/7491"}],"collection":[{"href":"https:\/\/ondefoc.oneapp.technology\/fr\/wp-json\/wp\/v2\/lp_course"}],"about":[{"href":"https:\/\/ondefoc.oneapp.technology\/fr\/wp-json\/wp\/v2\/types\/lp_course"}],"replies":[{"embeddable":true,"href":"https:\/\/ondefoc.oneapp.technology\/fr\/wp-json\/wp\/v2\/comments?post=7491"}],"version-history":[{"count":1,"href":"https:\/\/ondefoc.oneapp.technology\/fr\/wp-json\/wp\/v2\/lp_course\/7491\/revisions"}],"predecessor-version":[{"id":7492,"href":"https:\/\/ondefoc.oneapp.technology\/fr\/wp-json\/wp\/v2\/lp_course\/7491\/revisions\/7492"}],"wp:attachment":[{"href":"https:\/\/ondefoc.oneapp.technology\/fr\/wp-json\/wp\/v2\/media?parent=7491"}],"wp:term":[{"taxonomy":"course_category","embeddable":true,"href":"https:\/\/ondefoc.oneapp.technology\/fr\/wp-json\/wp\/v2\/course_category?post=7491"},{"taxonomy":"course_tag","embeddable":true,"href":"https:\/\/ondefoc.oneapp.technology\/fr\/wp-json\/wp\/v2\/course_tag?post=7491"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}